meena kothandaraman

EXPERIENCE STRATEGIST

With 25 years of experience, Meena has consulted to emphasize the strategic value of customer experience across product, space and service. She truly believes that businesses can achieve greater focus by better understanding the behaviors of their customers, and those who create the products from within the business.  Experiencing the journey of conducting research can truly inspire!

Apart from her core consulting practice, Meena has lectured in the Bentley University Human Factors and Information Design (HFID) graduate program in her 15 year tenure. She has helped the program to stand as one of the top human factors/user experience programs worldwide.
 
She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada. 

Apart from work, Meena has written a children's book, hosts a cooking show, and is a South Indian classical violinist. She has firmly maintained a strong work life balance, and has her two children and husband to thank for making life so rich. 

Meena definitely speaks Canadian, among other languages!

zarla ludin

EXPERIENCE RESEARCHER AND STRATEGIST

Zarla is a qualitative researcher with a background in anthropology and human factors. With over 15 years experience working in boutique agencies, she is skilled at helping design and product teams leverage their intuition and insights to make decisions.

Zarla has worked with brands both large and small and particularly loves working closely with teams who aspire to learn more about themselves and their customers.

Zarla is also a mom to two girls, a budding realist artist and a yogi.


as a micro-agency, we collaborate with designers, recruiters, developers, and makers.